The 60‑Second Business Card for Service Pros
Why 60‑Second ‘How‑To’ Videos Are the New Business Card for Service Pros
Before a customer ever meets you, they’ve already decided if they trust you.
And in 2025, nothing builds that trust faster than a short, helpful video.
Think of it as your digital handshake — a quick clip that shows you know your stuff and that you’re a real, approachable human.
What to Film:
- Quick fixes customers can do themselves (yes, give away a little free value — it pays back).
- FAQs you answer all the time.
- Meet‑the‑team intros so customers recognize a friendly face at the door.

How to Shoot:
• Your phone is fine — just use good lighting (face a window, avoid shadows).
• Keep it steady — prop it up or use a cheap tripod.
• Smile. Seriously.
Where to Post:
• Google Business Profile (videos show up right in search results).
• Your website — especially service pages.
• Social media — Facebook, Instagram, even TikTok if your audience is there.
Want These Videos Working 24/7 for You?
I can embed them on high‑converting pages of your site so they’re not just “nice to have” — they’re booking you jobs.
Also, if you happen to need a plan to maintain your social media and let your prospective clients know that your business is alive and well, give us a shout and we can work a full month and provide deliverables to you, including assets for your social media so that you can check out our work. No commitment past the 30 days is necessary.