The 60‑Second Business Card for Service Pros

Rene Faulcon • September 16, 2025

Why 60‑Second ‘How‑To’ Videos Are the New Business Card for Service Pros

Before a customer ever meets you, they’ve already decided if they trust you.
And in 2025, nothing builds that trust faster than a short, helpful video.

Think of it as your digital handshake — a quick clip that shows you know your stuff and that you’re a real, approachable human.


What to Film:


  • Quick fixes customers can do themselves (yes, give away a little free value — it pays back).
  • FAQs you answer all the time.
  • Meet‑the‑team intros so customers recognize a friendly face at the door.



Three people in a modern office, wearing headsets, typing on laptops. They are focused, working at desks.

How to Shoot:

• Your phone is fine — just use good lighting (face a window, avoid shadows).

• Keep it steady — prop it up or use a cheap tripod.

• Smile. Seriously.


Where to Post:

• Google Business Profile (videos show up right in search results).

• Your website — especially service pages.

• Social media — Facebook, Instagram, even TikTok if your audience is there.


Want These Videos Working 24/7 for You?

I can embed them on high‑converting pages of your site so they’re not just “nice to have” — they’re booking you jobs.


Also, if you happen to need a plan to maintain your social media and let your prospective clients know that your business is alive and well, give us a shout and we can work a full month and provide deliverables to you, including assets for your social media so that you can check out our work. No commitment past the 30 days is necessary.



Let's Talk about Your Social Media
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